Urban feeling on Lake Garda
Urban lake style
Unconventional. This is the mood of our hotel, and what guided our history, ever since we acquired the building in 2008. We immediately decided that this building overlooking Lake Garda, boring and conventional back then, would be truly disruptive.
The meeting with our visionary architect was the spark that initiated the earthquake. With his unique approach, he was able to immediately grasp our vision for the hotel - creating a new type of hospitality, disruptive from every point of view, both in terms of services and architecture.
The origins of this concept
This is how the concept behind Ambienthotel Primaluna was born. We immediately began to transform the building inside and outside, working on every space and every aspect, a transformation that continues to this day. Among the main interventions, we refurbished the rooms and systems, carried out interventions on the common areas, and also renovated the parking lot, the restaurant and the kitchen, as well as adding two new rooms and expanding our beloved Primaluna Junior Suites.
We have also carried out several interventions in the name of sustainability: we changed the kitchen power supply and floor insulation, installed solar panels for hot water production and photovoltaic panels for energy, we added a bioclimatic veranda on the terrace, and a microfiltered water source for guests. In short, a wave of renovation that never stops.
The architectural idea: a tsunami of renovations
This wave turned into a tsunami from a stylistic point of view. Existing features were removed and load-bearing structures were displayed, and we created contrasts between materials and emphasized shapes through bright colors: here you’ll find inclined iron columns, torn ceilings, irregular shapes, exposed structural parts and systems, metal mesh walls, industrial or rusty materials placed next to precious wood. And there’s more - laser-cut sheet metal, folded and twisted to define spaces, but also counters, parapets, and supports.
The result is a crazy-looking place, informal but irreverent, cool and colourful, which shakes neural networks by mixing urban and industrial elements, and placing them on the lake shore, in an apparently casual manner. An unusual experiment, which takes inspiration from big cities like Barcelona, producing an alienating and disruptive effect in a place like Malcesine.
Our wow suites: choose your style
Then there are our Wow Suites, where the disruptive effect of the common areas continues, each of them in a different and unique way. In the Sweet Love suite, strictly adults only, among the contrasts of materials such as concrete, glass, leather and iron, there’s a round and revolving bed at the centre. In the JS Bellevue, the warmth of natural wood is broken by the evanescent surfaces of the shower and the large window. On the other hand, the Garden Suite makes you feel lighter with bright colours, designed for a truly energizing vacation. The two JS-Relaxxl suites are designed to spoil you: comfort is given by the large king size bed and many small details, such as the emotional chromatic shower, the freestanding bathtub, the XXL TV and Bluetooth sound system.
We wanted to create a wow effect in all our suites, through material combinations, clean and unusual lines, bold colours that make our spaces energetic, lively, playful. Transforming Ambienthotel Primaluna into a style icon.
In short, if you are tired of traditional hotels and are looking for something unusual and outside of the box, choose our Urban Lake Style on your next Lake Garda holiday. Your stay will be all about complete relaxation, with a strong flavor: you just have to choose which room in our hotel is the most suitable for you.