URBAN LAKE STYLE
THE COURAGE TO DARE
Easy, informal, unusual, colourful, disruptive… Urban Lake Style breaks all the rules, it cannot be defined and it is constantly evolving. This renovation doesn’t just hide the scars of the past, it actually highlights them. We like to amaze and be amazed, so thanks to the collaboration of our architect Mauro Rossaro, we have decided to create an unusual environment, full of surprises. Everything can be experienced.THE ROOMS NEXT PHOTO NEXT PHOTO
EVERYTHING YOU WANT TO KNOWREAD MORE
HERE AT AMBIENTHOTEL PRIMALUNA “EVERYTHING LOOKS LIKE IT NEEDS TO BE FIXED, BUT IT’S ALL PERFECTLY IN ITS PLACE”.
From the black stairwell, to the glow of LED lights, to the alternative use of materials as a means of artistic expression with folded, staggered, cut pieces... nothing is final. The concept behind our work starts from subtraction, leaving traces of the previous construction. Cement and corten iron, but also steel and wood, saturated and vivid colors that highlight the windows overlooking the lake: Urban Lake Style has no boundaries!
OUR CONCEPT OF EXPERIENCE
DIFFERENT IS BETTER
From an old building in a dream location to Ambienthotel which, with its Urban Lake Style, overturns the idea of a hotel with identical rooms. Here every wall, every ceiling has its own story to tell, its own past to show. Antonio's initiative and passion for architecture was the spark that set off Mauro Rossaro's creativity - the architect's inspiration was channeled to give life to avant-garde architectural choices and solutions, hard to understand and to realize at times. A real team effort, always with total synergy of ideas. Like a tsunami, this is how the disruptive character of this place came about. A true Ambienthotel, whimsical and unique.